In this podcast, Jessica Gonifas explores the critical role of vision in establishing and growing a law firm. Drawing from her personal experience of leaving a restrictive job to start her own business, she emphasizes the need for a vision that aligns with both personal and professional aspirations. The episode covers key strategies for law firm owners, including defining purpose, aligning values, and crafting a unique selling proposition.It also highlights the importance of adapting to market trends and continually evolving the firm’s vision to ensure it meets changing needs.