In this episode of Beyond the Books, Jessica Gonifas sits down with Ryan McKeen, a highly successful personal injury attorney and law firm coach, to unpack the real lessons behind scaling a profitable law firm. Ryan shares how gaining control of his firm’s finances reduced stress, improved decision-making, and created the clarity needed to grow with intention.
The conversation explores Ryan’s journey from building and scaling a thriving personal injury firm to coaching other law firm owners, along with the mistakes that shaped his leadership perspective. Jessica and Ryan discuss why financial clarity is often the turning point for sustainable growth, how mindset influences risk and decision-making, and why experience and judgment still matter in an increasingly AI-driven world.
This episode also dives into the power of small, consistent improvements, realistic expectations around growth and marketing returns, and why action—not perfection—creates momentum. Law firm owners will walk away with practical insights on managing risk, learning from mistakes, and building a firm that supports both professional success and personal fulfillment.