In Episode 89 of Beyond the Books, Jessica Gonifas sits down with Ross Stockdale, former private equity CMO, to break down what it really takes to grow a law firm that’s built to exit. Ross shares what private equity looks for when evaluating a company’s “growth engine,” including predictable revenue, customer acquisition cost vs. lifetime value, and key-man risk—and how law firm owners can reduce founder dependence without killing their marketing momentum. You’ll also learn why many firms don’t have a marketing problem—they have a positioning problem—plus a simple ideal client profile (ICP) exercise you can run this week to refine your messaging and attract better clients.
If you want a practical roadmap to becoming a stronger CEO and building a more valuable firm in the next 30 days, this episode is your playbook.