Good people are hard to find for any growing law firm – and the old playbook for hiring them doesn’t work anymore. In this episode, Jessica Gonifas, CPA and founder of Silver Peaks CPA, talks with Russell Knight, a divorce and family law attorney who grew his practice to 20 employees across Illinois and Southwest Florida by becoming one of the most recognizable names in family law online.
Russell shares why candidates want to work for “the expert” (and how you get to decide you’re one), how publishing hundreds of articles and posting consistently on social media built both his client and staff pipeline, the biggest mistake that held his firm back for years, and why taking on fewer cases – not more – is sometimes what actually lets a firm scale.
Learn more about building a more profitable, scalable law firm at silverpeakscpa.com.