More than 70% of solo and small firm owners are already using AI in some way – but fewer than a third report an increase in revenue because of it. In this solo episode, Jessica Gonifas makes the case that efficiency and profitability are not the same thing, and walks law firm owners through the four numbers worth tracking before 2027: time saved, where that capacity actually went, the revenue it generated, and what the AI stack truly costs. Plus why the billable hour turns efficiency into a strange business case, why capacity – not headcount – is the real opportunity for small and midsize firms, and why AI will make a broken operating model fail faster rather than better.