Almost every attorney has thought about writing a book – and almost every one of them has talked themselves out of it. No time, too expensive, “who would read a book about my practice area anyway?”
In this episode, host Jessica Gonifas sits down with Melanie Herschorn, founder of Big Impact Books and author of Lasting Legal Impact, to call that hesitation what it really is: a scarcity mindset. Melanie explains why a book is far more than a marketing piece – it’s the foundation of your authority, opening doors to podcasts, stages, and referral relationships that one-on-one networking never could.
🎧 Tune in to learn how a book can become your firm’s hardest-working business development asset – and how to finally start yours.