Values aren’t supposed to live on a poster in your lobby – they’re supposed to run your decision-making.
In this episode, host Jessica Gonifas talks with Megan Fuciarelli, founder of US² Consulting, about why so many law firm owners say they have values but don’t actually use them, and what changes when they finally do. Megan shares the exercise she walks attorneys through to find their real values, no generic word lists required, by looking honestly at their five best clients and their five most difficult ones. Jessica and Megan also get into why saying no to the wrong clients can grow your firm faster than saying yes to everyone, how to turn “keeping promises” from an aspirational value into a lived one, and why an owner who isn’t clear on their values quietly erodes trust with both their team and their clients. If you’ve ever wondered whether your firm’s values are real or just something that sounded good in a workshop, this episode gives you a concrete way to find out.
🎧 Tune in for a practical exercise that turns your firm’s values from a poster on the wall into a business tool you actually use.